ABC is a Medicare Advantage (MA) plan sponsor. It would like to use its enrollees’ information to market non-health related products such as life insurance and annuities. Which statement best describes ABC’s obligation to its enrollees regarding marketing such products? Question 14Answer a. It is not necessary for ABC to obtain an authorization to simply explain pending state or federal legislation since there is no anticipation of selling a non-health related product in these circumstances. b. It must obtain a HIPAA compliant authorization from an enrollee that indicates the plan or plan sponsor may use their information for marketing purposes. c. Once a plan sends out a written request for consent, a beneficiary can authorize consent by simply failing to reply within 21 days. d. The request for authorization may include a brief synopsis of non-health related content.
[Solved]: ABC is a Medicare Advantage (MA) plan sponsor
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